My Little Pony Character Designs and Print Ad

“A Toy Giant Partners Up with Mimoco for Fun & Functional Toys for the Kids at Heart”

made by LILLIAN LEE | Design & Illustration

Licensed My Little Pony character designs and print ad for Mimoco.

Hasbro’s My Little Pony character designs for Mimoco.

Toy giant Hasbro, best known for My Little Pony, G.I.Joe, and Transformers, collaborated with Mimoco in 2012 to bring their fan favorite characters to the MIMOBOT USB flash drive product platform.

Working closely with the Hasbro licensing team, character designs, packaging, print collateral, advertising, digital artwork, web design, and tradeshow booth banners were developed for the series launch.

Visit the My Little Pony X MIMOBOT Press Release

Advertising, Character Design, Design Direction, Illustration, Packaging, Print, Printed Collateral, Project Management

Project Date

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