DC Comics X Mimoco

“Superheroes Transform Into Fun & Functional Tech Gadgets to Protect Data”

made by Lillian Lee, design & illustration
Limited edition vintage Batman USB flash drive character design

made by Lillian Lee, design & illustration
DC Comics MIMOBOT USB flash drive window box packaging design

made by Lillian Lee, design & illustration
Batman “The Dark Knight Rises” MIMOBOT USB flash drive preloaded digital art (desktop & mobile wallpapers, icons and avatars)

made by Lillian Lee, design & illustration
DC Comics MimoMicro USB card reader sculpted character designs

made by Lillian Lee, design & illustration
DC Comics MimoMicro USB card reader blister packaging design

made by Lillian Lee, design & illustration
DC Comics X Green Lantern MIMOBOT USB flash drive print advertisement

The partnership with DC Comics launched with a limited edition release of a Batman MIMOBOT USB flash drive styled after the iconic character’s first appearance in Detective Comics #27 in May 1939.

With the success of the series, more characters from the Batman, Superman, Green Lantern, and Wonder Woman properties were released and additional product offerings were introduced such as sculpted MimoMicro USB card readers.

Working closely with the Warner Bros. licensing team, character designs, packaging, print collateral, advertising, digital artwork, web design, and tradeshow booth banners were developed for the series launch.

Role
Advertising, Character Design, Design Direction, Illustration, Packaging, Print, Print Collateral, Product Design, Project Management

Project Date
2011

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